Aldi V Coles - A study in my “human behaviour” - And its not service that counts.
When someone wants to hand me a pile of data explaining why a person or group of people do something, my usual reaction is “Humans do one of two things, they either do what they did last time, or they do what everyone else is doing”. I’ve got that well simplified. But its not always true. I have started shopping at Aldi and the reasons I started had a lot to do with traffic flow. The reasons I like shopping at Aldi are the reasons I thought I wouldn’t like to shop there. Plus, there is a piece of theatre going on as well that I like. So here are the reasons 1) To go to my usual supermarket, I need to negotiate around bad drivers (well they are in my way) and then journey on to home along a road that is getting more and more traffic. If I go a new way home, I follow a road that has clearways and the traffic moves along quite well. So, I pass Aldi, and because it seems that most people going there are only going there and not other shops there is a high turnover in the car par...