Bad Marketing, yes it’s out there……..

Over the past few weeks its really come to my attention the number of near misses I’ve had or seen while driving with many cars, vans, utes and trucks.
A large amount of these vehicles have brandings and company names plastered all over them.
I was behind a car traveling up the freeway that was swaying all over the place and couldn’t keep a constant speed. When I decided to overtake, I noticed he had his phone in his hand and was using it.
Bad Marketing, yes it’s out there……..
Very popular brand all over it.
Another case where a car was behind me and our lane ended so he jumped out from behind me and accelerated very quick, taking the gap and blocking me off so I was unable to merge. I continued to follow this car and watched that he did it at every set of lights.
The last thing any business needs is a bad review based on a vehicle that had its branding.
We all have dash cams and love social media, its funny how I see so many name and shames posted on Facebook now.
I say to myself, I’ll never use them or get anything from them all because of a silly error or being stupid on the roads. How many other people are thinking and doing the same?
We all need to get to the next job and we all want to get home but please be safe and think about the brand that your displaying.
Stop and have a think about any company cars you may have on the road with your business name plastered all over it, is this really the best advertising for you. Is the employee driving that vehicle helping your brand or damaging it?

Comments

Post a Comment

Popular posts from this blog

Special Note for Construction and Contracting Businesses and Manufacturers that turn between $2 million and $10 million – you may be paying too much GST

Image
No one seemed to notice the changes in reporting from accrual to cash for businesses up to $2 million dollars. That means that business that have been paying GST on debtor’s ledger and retentions may not have to do this saving in some of our experiences up to $100k a year and dramatically helping with cash flow and cash available to the business owner. We can run the Precis program over your business and show you the changes that can be made. You can road test this for little cost and may find that we can show you how we can make massive changes with a full implementation of our system. We have the experience of a transport business in Queensland being sold for $200k more than was expected, because the buyer could really see how the business was performing and was happy to pay the extra money for the business. Once a business gets beyond $2 million in turnover, it becomes complicated with more staff and subcontractors to manage, more red tape, more of everything. The use of t
Read more
Image
You are finally getting recognition that you exist – it took a pandemic to do so! So, here is the thing, I’m looking for a metaphor to write this blog about small businesses in Australia that make up 62.7% of all enterprises that have finally been recognised by the government. And ironically this recognition comes about because of the pandemic. In the initial stimulus package, self-employed ABN holders were left out of the cash boost which was a refund on PAYG payments. They were also left out when Jobkeeper was first announced. But then with pressure it became clear that the 1.9 million enterprises in Australia run by one person needed support. So piece by piece, day by day, we started to get options for self-employed ABN holders who traded as a sole trader, in a partnership or as a one person company. There is still a way to go because we need to make representation to the government on a bunch of other people who operate a business legitimately pay taxes and have be
Read more

Things to know when dealing with a tax debt

Image
Many business owners allow the tax debt to creep up on them. We say that there is no such thing as a tax debt problem, a tax debt is the result of a business problem that needs to be solved. If a tax debt is occurring in a business, then the fundaments of the business, the amount of funds a business owner is taking or the way the business is trading has a problem. Understanding how a tax debt works If you have a tax debt – paying the tax debt will create a tax debt if you pay it out from your business. Future payments of tax debt are not tax deductions, they are paid out of profit, which is then taxed. In a company, when you are paying of a tax debt, you are paying 28% on that tax debt. Once you have a tax debt there is a lot to deal with. As a business owner, you are essentially given the job, by the Government to be tax collectors. You collect GST, and claim credits when you have paid GST when billed by creditors. You need to collect PAYG from your employees, pay their super, ma
Read more